“It was a natural fit for us to use a mobile web game as the means to promote the DVD.” “We knew they consume a large portion of their media on their mobile devices we also knew that the type of content they like to consume most on these devices is gaming content,” Tustin said. Part of the challenge with the game was to reach the DVD’s teen target demographic in “an authentic way,” said Julie Tustin, former VP of marketing and publicity at WWE Studios. ( Play the game here.) A direct link to the Amazon store brings players to a page where they can buy a DVD of the movie or watch it via Amazon Prime.
Players of the game are tasked with collecting clues and avoiding Ghost Bear as he tries to attack the Scooby gang’s Mystery Machine on the drive to Wrestlemania. McMahon and other WWE stars team up with Scooby and Shaggy to fight Ghost Bear, a big red hairy monster intent on derailing the main event at Wrestlemania. With “Road to Wrestlemania,” a free HTML5 game with a Scooby Doo tie-in, WWE Studios was looking to promote its new direct-to-video animated movie, “Scooby Doo! Wrestlemania Mystery,” which follows the action as cartoon versions of Michael Cena, Kane, Mr.
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